Real accounts. Real numbers. Including the awkward ones.
Every figure on these pages comes straight out of the client's own Google Ads account or Search Console property. Where a number moved the wrong way, we say so and explain why. That is the same way we write the monthly report.
Clients are anonymised by industry at their request. Spend figures are withheld; cost changes are shown as percentages.
A luxury design studio that kept having to explain its business to a new account manager
Account managers kept changing, requests went undone, and leads were falling. We started with a two-hour deep dive instead of a campaign, and found that their buyers weren't shopping for design. They were buying their weekends back.
in year one
per lead
ranking
They were spending five figures a year and couldn't tell you what it bought them
Previous agencies couldn't stop a flood of spam hiring calls, and conversions were barely being recorded at all. We fixed the measurement first, then optimised what it revealed.
A seasonal service business that needed every dollar to work harder
Placeholder. Angle to confirm: cutting cost per lead by nearly two thirds year over year on a lean budget, in a business where demand arrives in bursts.
The previous manager got their ad account suspended
Placeholder. Angle to confirm: recovering a suspended account, rebuilding tracking that had been counting the wrong things, and then nearly doubling conversions on a smaller budget.
We didn't just get them more leads. We got them leads worth answering
Placeholder. Angle to confirm: doubling search visibility from a standing start, plus a lead-scoring system that separates real buyer intent from credit fraud and typo-squat spam.
One strategist. Your account. Start to finish.
You will work directly with the person who builds your strategy. No handovers, no re-briefing, no wondering what happened this month.
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