Physical Therapy Marketing, Built by a Marketer and a Physical Therapist
When someone with knee pain asks Google or ChatGPT where to go, a short list of clinics comes back. We help make sure yours is on it. You work directly with us, month to month, on the website you already have.
Month to month • No website rebuild required • You work with the owners
Does This Sound Like Your Clinic?
Most clinic owners we talk to have strong reviews and patients who get better. The problem is that new patients can’t find them, or they find someone else first.
Our reviews are great, but new patients aren’t coming from Google.
Reviews help, but Google and AI tools also look for a complete profile and clear pages about what you treat.
Our website was built years ago and nobody has touched it since.
A site that hasn’t changed in years tells search engines there’s nothing new to show patients.
We’ve paid for marketing before and never knew what we got.
You should be able to see what was done each month and what it led to, in plain English.
What We Do for Your Clinic
Everything in our core plan is focused on one thing: helping the right patients find you and choose you.
Google Business Profile
For most patients, your Google listing is the first thing they see. We keep your services, categories, photos and posts complete and current, and help you respond to reviews.
Condition and Service Pages
A clear page for each thing you treat, like knee pain, post-surgical rehab, vertigo or pelvic health, so Google and AI tools can match your clinic to what patients are searching for.
Clinician-Reviewed Content
Two articles a month written for patients, not other therapists. A physical therapist reviews each one for accuracy, and you approve it before it goes live.
AI Search Visibility
We check what ChatGPT, Google’s AI and Perplexity say when patients ask about care in your area, then fix the gaps that keep your clinic out of those answers.
Website Care
Ongoing SEO and content updates on the site you already have. No rebuild required. If your platform is holding you back, we’ll tell you honestly and quote any changes separately.
A Monthly Patient Newsletter You Send
We write it from that month’s content, ready to send from your own patient engagement tool. We never handle your patient list.
Need new patients sooner? Google Ads management can be added to any plan.
Is This a Good Fit?
- Independent clinics with one to five locations
- Practices with good reviews and outcomes, but not enough new patients finding them online
- Insurance-based, cash-based or hybrid clinics
- Owners who want to talk to the people doing the work, not an account manager
- Clinics ready to give search work at least six months to build
Need patients this month? SEO and AI visibility build over time. If you need calls quickly, Google Ads works faster. See Google Ads Management
Patients Start With a Symptom, Not Your Clinic’s Name
Most new patients don’t search for a clinic by name. They search for what hurts: “physical therapy for shoulder pain near me,” or “do I need a referral to see a physical therapist?” More and more, they ask Google’s AI or ChatGPT, and those tools answer with just a few names.
To be one of those names, a clinic needs what AI tools can verify: a complete Google profile, real reviews, and pages that clearly explain what you treat and who you help. That’s the work we do.
A few clinics come up. Your Clinic stands out for one-on-one sessions, post-surgical knee rehab, and consistent five-star reviews from patients in the Conejo Valley.
Illustrative example. Our job is to make your clinic the name that comes up.
How We Work With Clinics
Free AI Visibility Check
We look at what Google and AI tools say about your clinic today, and which clinics they name instead.
A Plan Built Around Your Caseload
We focus on the conditions and services that matter most to your clinic, not a generic checklist.
Build and Publish Every Month
Profile updates, new pages and clinician-reviewed content, done for you, with your approval.
Measure What Matters
Calls, direction requests and form submissions from search, plus new patients by referral source from your own intake data. Reported in plain English.
We’re New to Physical Therapy. We’re Not New to Getting Local Businesses Found.
Physical therapy is a new focus for us, so we won’t show you clinic results we don’t have yet. Here’s what this same work has done for other businesses.
Google ranking
Average Google ranking
Organic traffic year over year
Who You’ll Work With
Leena Roy
Founder, Digital Lotus Marketing
Leena runs Digital Lotus, an owner-led SEO, Google Ads and website agency in the Conejo Valley. She builds your strategy, does the work behind it, and is the person you talk to every month.
Luis Montes, DPT
Physical Therapy Partner
Luis is a physical therapist who has spent his career in and around PT clinics. He founded Innova, an EMR built for physical therapy practices, and Kiva InMotion. He reviews every piece of clinical content and knows how a clinic really works, from intake to discharge.
- You talk to the owners. No account managers and no handoffs. The people on your calls are the people doing the work.
- Month to month. No 12 or 24 month contract. We’d rather earn your business every month.
- Your website stays yours. We improve the site you have instead of forcing a rebuild.
- Clinically accurate. Every patient-facing article is reviewed by a physical therapist before you see it.
Marketing that understands how a clinic actually runs, from people you can reach directly.
Questions clinic owners ask us
Do we need a new website?
No. We work with the website you already have. If your platform makes something difficult, like adding new pages, we’ll explain what’s limiting you and quote any changes separately.
Do you handle patient information?
Our core plan doesn’t touch patient data. We don’t manage patient lists or record calls. The monthly newsletter is sent by you, from your own patient engagement system.
How long does it take to see results?
Google profile improvements can show up within weeks. SEO and AI visibility build over several months, and most clinics should plan on about six months before judging the work. If you need patients sooner, Google Ads can run alongside it.
Can you guarantee rankings or AI recommendations?
No, and you should be wary of anyone who does. Google and AI tools decide what to show. What we can do is fix the things they look for and show you clearly what changed each month.
Who writes the content, and is it clinically accurate?
Our team writes it for patients, in plain language. A physical therapist reviews each piece for accuracy, and you approve everything before it’s published.
Do you work with cash-based clinics?
Yes. We work with insurance-based, cash-based and hybrid practices. The plan changes based on how your patients find and pay for care.
What does it cost, and is there a contract?
Plans start at $1,500 a month, plus a one-time setup. It’s month to month, and you can cancel with 30 days’ notice. Google Ads management is available as an add-on.
Do you only work with clinics in the Conejo Valley?
No. We’re based in Newbury Park and love working with local clinics, but we work with physical therapy practices anywhere in the U.S.
See What Patients See When They Search for Your Clinic
Your free consultation includes an AI visibility check: what Google and ChatGPT say about your clinic today, and who they name instead.
No pitch deck. Just a clear look at where you stand.
No pressure and no contract required.