Real accounts. Real numbers. Including the awkward ones.
Every figure on these pages comes straight out of the client's own Google Ads account or Search Console property. Where a number moved the wrong way, we say so and explain why. That is the same way we write the monthly report.
Some clients are named with their permission; the rest are anonymised by industry at their request. Spend figures are withheld; cost changes are shown as percentages.
Vortex Restoration wasn't asking for more leads. The owner wanted answers
His office was being flooded with spam hiring calls, nearly twenty in a single hour, and nobody could tell him why. We investigated before recommending anything, and a Google Ads cleanup became a long-term partnership built on trust.
conversion
comparable leads
year over year
A luxury design studio that kept having to explain its business to a new account manager
Account managers kept changing, requests went undone, and leads were falling. We started with a two-hour deep dive instead of a campaign, and found that their buyers weren't shopping for design. They were buying their weekends back.
in year one
per lead
ranking
A seasonal service business that needed every dollar to work harder
Placeholder. Angle to confirm: cutting cost per lead by nearly two thirds year over year on a lean budget, in a business where demand arrives in bursts.
The previous manager got their ad account suspended
Placeholder. Angle to confirm: recovering a suspended account, rebuilding tracking that had been counting the wrong things, and then nearly doubling conversions on a smaller budget.
We didn't just get them more leads. We got them leads worth answering
Placeholder. Angle to confirm: doubling search visibility from a standing start, plus a lead-scoring system that separates real buyer intent from credit fraud and typo-squat spam.
One strategist. Your account. Start to finish.
You will work directly with the person who builds your strategy. No handovers, no re-briefing, no wondering what happened this month.
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